Monday 31 January 2011

magazine research (mariama)

                                                          FANGORIA



Fangoria is an American horror magazine were, an horror audience can, find he best source for horror films, horror film news, horror film reviews and horror comics.As they have been since their inception Fangoria is currently the most widely-read horror-themed publication in the world.[citation needed] Their center of operations, as of 2009, is based just north of New York City'sTimes Square.
 Fangoria was first planned in 1978 under the name Fantastica as a companion to the science fiction media magazine Starlog .Fantastica was intended to cover fantasy films for a 
science fiction films for a primarily teenaged audiuience.


                                                                                      


                                                                                                               




 
The first issue was assembled under the editorship of "Joe Bonham". 
Shortly after the publishing trade press announced the coming launch of Fantastica, the publishers of a Starlog competitor, Fantastic Films magazine, brought suit on the basis of "unfair trade," contending that its young audience would be confused by the magazine's similar title.

The launch of the magazine was delayed by several months as the court  worked out the issue.  In early 1979, the decision was made in favor of the plaintiff, the publishers of Fantastica had to change the name of the magazine.There was a pressing need to get the long-delayed issue to the printers. Some quick brainstorming sessions resulted in the name Fangoria .
By the time that issue number four was on the stand and number six was in preparation, Fangoria magazine was losing approximately $20,000 per issue, not an amount that the small publisher could continue to sustain for long.
Fangoria was reshaped and brought  back from the abyss of debt. There was an immensely positive audience response to one of the articles that appeared in the first issue of Fangoria, an article that celebrated the craft of special makeup effects artist Tom Savini, and his very wet-looking special effects for the 1978 film Dawn of the Dead.
Issue seven, with a cover story on Stanley Kubrick's adaptation of Stephen King's The Shining, was the first issue of any national magazine to wholly concern itself with horror film as produced in the closing quarter of the 20th Century, with no trace of daintiness about its subject matter. It also was the first issue of Fangoria to achieve a profit.

In the late 1980s and early 90s, Fangoria tested numerous international horror markets, releasing issues of the magazine modified for various foreign languages. These publishings (released in Italy, Japan, Czechoslovakia, and elsewhere)  however it only lasted only a handful of editions before being discontinued.
 
In 1990 Fangoria even had a website in which they regularly update .
Creative Group purchased Fangoria (and its parent publication Starlog) in the early 2000s, hoping to branch out the brand identity of the magazine to radio, television, and comics. In the summer of 2008, Fangoria and all of its related brands were purchased by The Brooklyn Company, Inc., led by longtime Fangoria president Thomas DeFeo.[3] Under DeFeo's ownership, Fangorias brand identity was radically modified in early 2009. The most notable of his changes were the transformation of the company's long-standing logo and a drastic overhaul to the magazine's cover. Starting with Issue 281, Fangorias cover no longer carried its original logo, trademark film strip, tagline, or additional embedded photos.