Q3.What have you learned from your feedback? (Joel &Josiah)

pace

text

sound combine suspense

ending could be improved more dramatic

poster link to trailer

use of colour most eye catching

title camera shot

coverlines positioned diffeently more proffessional

blood effects to make mory terryfying

Whilst we were in the middle of completing our storyboard the group came to an agreement that the duration of most shots will be kept short with some obviously shorter than others. We learnt from this feedback above that the pace of the trailer built suspense. However we also learnt how this also became a negative with some of the audience because the quick pace didnt allow them to understand the trailer to the full effect that we intented for the audience to do so therefore we came to an conclusion that we could have slightly decreased the actual pace on the trailer by using the speed tool using final cut pro. Towards the left are screenshots of how we could have corrected this. 

I felt that our use of text looked quite simple and ineffective however according to some audiences we learnt that the text was effective because it was a convention used by many horror trailers this complimented the horror genre and make it look more professional. At first i believed that our soundtrack was attractive because in our audience research we asked 'what musical instrument would you expect to hear in a horror film?'  A majority said a piano or a volin but we decided to use a piano since it was more feasable for our producer of the soundtrack. However we recieved mixed feedback from our audiences. Some proclaimed that it was effective and added to a terryifying atmosphere whereas others explained how the soundtrack did not allow the trailer to reach its peak in terror that it could have created. Also alot of feedback suggestedthat it was too 'conventional' meaning that it was not original.  The closest the trailer got to heightening in suspense was the bloody hand banging against the window, according to some feedback we could have made this scene more 'dramatic' by increasing the volume by making it more of a 'shock-factor.' Although i think that this was our most effective shot in terms of horror because it shocked our audience, an person from an audience said "i want to know what happens next?" therefore we learnt that this acted as a cliff hanger and engaged our audiennce the most.

Alot of comments from the audience soon after watching the teaser trailer  was that 'its too vague' we learnt from these responses that not alot of people knew the difference between a teaser trailer and trailer. Our intention was to actually make the trailer a bit vague especially since the title of our film is called 'The Unknown.' Although i believe that being vague was a success to our teaser trailer  i learnt it was not good to be too vague because you dont want to disinterest the viewers. With our trailer i think that we may have made it a bit too hard to understand the concept of our storyline which is a mistake we definately learned from.

We posted our final teaser trailer on youtube and Facebook but found we received more valid comments  back from our youtube posting rather than our Facebook posting. We believe this is because people on social networking sites are most likely to be your friends and are less likely to give honest and constructive criticism, and instead harbour a biased viewpoint.  

Magazine Cover

The feedback indicates that our magazine was a good product, although it was brought to our attention from our audience feedback that the cover lines could have been positioned more effectively - perhaps on the right as appose to the left. Apparently this would have made it look more like a proffessional magazine. The interviewee comments on how the titling 'EPIC' is an effective name for a movie magazine, but maybe not so much for a horror magazine. This caused us as a group to reflect on this and decided that this was true because 'Epic' created connotations of an action movie. In the top right hand corner of the magazine we have an image of an skull which we modified on photoshop with inverted colour. I was convinced that this added  elements of horror to the magazine but a response from someone with a background of media experience said that this spoilt the magazine. I was quite upset with this feedback but it helped me evaluate why this was said. My conclusion was that the background of the image did not match the background. One other critcism was that the blood effects could have been more realistic rather than animated. Our use of colour was praised because our dark colour helped create a dark mood.

Our group had 3 movie posters which were of the same image but different effects were applied using CS4 Photoshop. The poster towards the left was voted the favourite by a majority of our feedback. I learnt that the parralels between the poster and the trailer made it memorable. It helped the audience familiarise the audience with our products which helped create contiuity. Although it was not intentionable we learnt from feedback that the lines in the glass looked like wire which supposingly gives a sense of imprisonement.